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The Future of Freight: An Open and Digital Marketplace
Articoli
04 January 2026

The Future of Freight: An Open and Digital Marketplace

Tempo di lettura: 5 min

The Future of Freight Transport is an Open and Digital Marketplace

In 2026, managing freight transport based solely on direct contacts, internal databases, and Excel spreadsheets is no longer sustainable. Every day, countless opportunities are lost simply because shippers and carriers have no way to meet in a transparent market.

The Paradox of Modern Transport

On one hand, we have:

  • Companies desperately searching for reliable carriers.
  • Carriers with trucks running empty on specific routes.
  • Freight forwarders looking for new business opportunities.

On the other hand:

  • Corporate databases limited to the "usual" contacts.
  • Excel sheets that become obsolete the moment they are created.
  • Sporadic internet searches that yield random results.
  • Missed opportunities due to a lack of real-time connections.

The Inefficiencies of the Traditional System

For all types of businesses, this market fragmentation carries significant hidden costs: precious time wasted on repetitive tasks, lost opportunities due to lack of market visibility, and sub-optimal management that directly impacts operating margins.

Why an Open Marketplace is Essential

Consider this simple scenario: a carrier is returning empty from Milan to Rome, while at the same time, a company in Piacenza is desperately looking for a transport solution to Rome. The perfect opportunity exists, but neither party knows it. This is the exact inefficiency that an open digital marketplace eliminates.

The Limits of Legacy Systems

Internal Databases: Limited contacts, rapidly obsolete data, and zero visibility into the actual real-time market.

Manual Excel Management: Constant manual updates, no automation, frequent human errors, and excessive administrative time.

Sporadic Online Searches: Random results, unverified information, and no guarantee of quality or reliability.

The Solution: An Open Digital Marketplace

A marketplace like Truckscanner revolutionizes this approach by offering:

For Carriers and Forwarders: An Ecosystem of Opportunities

The digital marketplace radically transforms the operations of transport providers by offering tools and opportunities previously out of reach:

Immediate Access to New Business

  • Full visibility into thousands of active transport requests.
  • Real-time notifications for loads compatible with your fleet.
  • Access to direct shippers previously unreachable through traditional channels.
  • Portfolio diversification without the need for expensive commercial investments.

Operational Optimization and Empty Mile Reduction

  • Automatic identification of backhaul loads to optimize routes.
  • Intelligent route planning with advanced routing algorithms.
  • Significant reduction in deadhead miles (currently over 35% according to industry data).

For Shippers and Manufacturers: Concrete Advantages

1. Complete Process Digitalization

Move away from the chaos of endless phone calls and scattered Excel files toward a fully digitalized workflow:

  • ERP Integration: Commercial orders are imported automatically, eliminating manual entry errors.
  • Smart Posting: Publish requests on the marketplace and share them with your existing network simultaneously.
  • Transparent Negotiations: Dedicated chat and structured offers replace chaotic emails.
  • Integrated Tracking: Full visibility from pickup to final delivery.

2. Access to a Free and Democratic Market

  • Zero Economic Barriers: Free access to thousands of verified carriers.
  • Total Transparency: Complete profiles and qualifications for every carrier.
  • Healthy Competition: Multiple carriers compete for your cargo, ensuring fair market pricing.

The Revolutionary Process: From Order to Delivery

Truckscanner ends logistical chaos through a fully integrated, 9-step process:

  1. Order Closure: Sales team finalizes the commercial sale.
  2. Automatic Import: The order syncs instantly with Truckscanner.
  3. Logistics Validation: Logistics team validates data in a few clicks.
  4. Smart Publication: The request is created automatically on the marketplace.
  5. Widespread Distribution: Shared with your network and new verified carriers.
  6. Competitive Bidding: Receive multiple transparent offers.
  7. Objective Selection: Choose based on price, rating, or experience.
  8. Automated Order Generation: The transport order is created without manual intervention.
  9. Digital Completion: Receive the signed e-CMR and close the cycle automatically.

Why it’s Free: A Strategic Choice for Businesses

"Why is it free? How do you make money?" These are common questions. Truckscanner is free by strategic design, not by chance.

Traditional commissions and expensive subscriptions erode margins that belong to you. We believe a marketplace should be accessible to everyone—especially SMEs—without economic barriers. Our business model is based on optional value-added services that enhance your efficiency, not on taking a percentage of your trade.

Premium Services for Corporate Efficiency:

  • Advanced ERP Integration: Full bidirectional synchronization.
  • TruckPilot AI: Artificial Intelligence for load and route optimization.
  • Analytics & Reporting: Advanced dashboards with logistical KPIs.
  • Yard Management: Optimizing loading slots and operational areas.
  • White Label: Customizing the platform with your corporate branding.

Conclusion

The future of freight transport cannot be built on closed systems and fragmented information. It is time to embrace a collaborative approach where technology serves to create connections and opportunities for every operator in the sector.

Join the digital revolution of freight transport. The more we are, the more opportunities we create for everyone. Transforming your corporate logistics starts with a single click.